Category Archives: Marketing

Posts around marketing theory, strategy, successes and failures.

An Open Invitation

Inspired by Hugh MacLeod’s successful Stormhoek promotion, I’m inclined to make a similar open offer: The first 500 bloggers or book reviewers who send me a link to their site will receive a free copy of A Togahan’s Tale with … Continue reading

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I have no idea how to market this

Seriously, I’m lost here. Writing the story was easy. Editing was arduous, but I understood the process. Marketing? No clue. I know there’s a bunch of people out there who’ll find the Togahan series interesting, but how do I reach … Continue reading

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